Hawaii SEO – How to Conduct Your Keyword Research?

By now, you would know about What Are SEO Keywords, Why SEO Keywords Are Important, and Where to Put SEO Keywords. Moreover, I also talked about The Common Keyword Types. So, the next logical thing to do is discuss the HOW part.

In this portion, you need to know that the research totally depends on your needs and limitations. That’s why it is important to know how to do right! You could end up spending hundreds of dollars for nothing. Not to mention, the keyword research could take so much of your time.

For one, you can experiment on your keywords. Through trial and error, you can figure out what works and what does not. From there, you can filter your list of keywords. However, if you wish to have a more systematic approach, then you may want to apply the steps provided below.

1. Don’t jump into the bandwagon right away. 

   • Don’t get into researching your set of keywords immediately. Instead, interact with your customers and see what you can learn from them. Don’t just focus on the business side of things. Before you sign up for any marketing or keyword research tools, get an understanding of the world through the eyes of your customers.

2. Come up with a seed list.

   • As what I discussed on The Common Keyword Types (Part 1), there are seed keywords and there are also page-specific keywords. You don’t get into specific keywords right away. You need to choose a broader range of keywords instead.
   • By using what you learned in the 1st step, list all the initial keywords and keyphrases that could very well describe your website.

3. Gather what you can on your seed keywords.

   • Get insights and data on the incoming traffic. Know what keywords are currently associated with your website. You can use a variety of tools to know these keyword data:
     • Google Search Console – This is the FREE tool out of the four listed. If you want to know other free options, read more: 4 Keyword Research Tools From Google.
     • Ahrefs, SEMrush, and Moz PRO are the paid alternatives you can use.

4. Grow your list further.

   • Widen your list of keyword, and you can do this by using keyword synonyms and long-tail variations. In order to expand your keyword list, here are the suggested SEO tools to use:
   • AlsoAsked
   • Keywords Everywhere
   • Infinite Suggest
   • More option are posted on More Keyword Research Tools That Aren’t From Google

5. Segregate your keywords according to the search intent.

   • Group your keywords in a more organized manner. So, it will be easier to track and anyone assigned to monitor them can easily understand.  You can choose to arrange them according the audience, phase, and many others.

6. Select your primary keywords wisely.

   • Of course, at this point, you will have a long list of keywords. However, you only have to choose 1 to 4 primary keywords to rank for. You can choose them depending on your preferred difficulty, relevance, and search volume. Once you have decide which ones to go for, look for long-tail keywords that will act as a secondary support to the primary keywords.

7. Rinse and repeat.

   • Finally, once you have chosen what keywords to implement, Google will collect data about your keywords. All you have to do now is to study the data, and repeat the keyword strategies that work.

Keyword research is not something you can just skip. Please take time to look for the best keywords for website, and these steps will definitely help you with what you need!